An ask with no story, a thank you with no demonstration of impact, a Newsletter with no focus is a waste of your time, the reader’s time and valuable energy and resources.

Every word must count.
Every word must work.
Every word must make money.

A marketing and fundraising professional, I worked at a senior level with UNICEF Ireland and Barnardos, where I witnessed some of the most crushing and crucial issues facing children today.  I wrote words to persuade, inform, highlight, campaign and motivate, and I learned that the mastery of words can change lives.

As a Creative Copywriter, I help charities express the impact of their work in a compelling way to deliver high-response donor recruitment and retention.  I combine my 20 years of fundraising experience with my skills as a writer to deliver creative solutions to fundraising challenges that support charities develop their fundraising capabilities and donor communications.

I have worked with charities large and small, regional and international, those with broad appeal and those with niche audiences.

Clients past and present include Action Aid, Aidlink, Amnesty International, Barretstown, BelongTo, Breakthrough Cancer Research, Cancer Care West, Christ Church Cathedral, Dogs Trust, Irish Cancer Society, Irish Heart Foundation, Irish Motor Neurone Disease Association, ISPCC, Make-A-Wish Foundation, Headstrong, Mater Foundation, Men’s Cancer Alliance, The Mercy Hospital Foundation, MSF, Oxfam Ireland and UNICEF.

Let’s meet for a chat. 

Contact Alana

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