Love is in the Air!

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Love is in the Air!

I am delighted to be speaking at this year’s Fundraising Ireland Conference on the 27th March on a topic that makes me go weak at the knees….. Donor Love. The hour long session – Moving Beyond the First Date – How to recruit and retain long term donors – will explore what I consider to be the most important focus of fundraising; keeping the love alive.

In fundraising, we spend significant effort on securing the first date with a donor, but if you want a long-term relationship, your organisation will have to know how to keep the love alive. Like any marriage or partnership, you have to work at it.

Transforming stories, demonstrating impact and motivating support are crucial to successful fundraising.  By bringing your organisation to life, showing donors who you are and who you impact, and involving supporters in your work, you will help engage, inspire – and keep – your donors.

I am also delighted to be partnering with my client The Mercy Hospital Foundation, and their Fundraising Manager Julie Harris will be explaining how a deliberate and determined focus on donor care has had extraordinary results.

At the session, I will be giving a practical guide to developing engaging donor care plans and communications, including how to develop a compelling case for support, how to spot a story, and how to translate stories into persuasive asks. I will also be explaining how to demonstrate impact, and place donors at the centre of their investment – and at that heart of their story with you.  I hope to see you there.

Details of the conference can be found here.

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