We may think our main job as fundraisers is to raise money.  It isn’t.  That is merely a by-product.  Our main job as fundraisers is to make people who support our charities feel they are [...]

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman I write as a fundraiser, as a journalist and as an author, but the principles for [...]

I would like to welcome the first of my Guest Blogs in what I hope will be a series of expert-sharing  posts to support the business of donor care. Michelle McCombie established Hartland Data [...]

I am delighted to be speaking at this year’s Fundraising Ireland Conference on the 27th March on a topic that makes me go weak at the knees….. Donor Love. The hour long session – Moving [...]

In the battle between Recruitment v Retention…. Round One has gone to Recruitment. But now it is time to get Retention back into the game. I’ll start with a caveat that obviously your charity [...]

Make every word count. From the first word of the first line, you must engage, include, motivate and drive forward your core messages. There is no room for waffle.

I wrote this blog for the Writing Resource www.writing.ie about freelance writing, but it applies to writing any good story – be that a Direct mail, a blog, or a newsletter article… it’s all [...]