Making Words Work….. That is the core behind everything I do for my clients, and the core of all fundraising communications. So through this blog I will be bringing you insights, guidelines, ideas, templates, examples and thoughts on how to make words work for you. I will also be asking experts from the world of writing, fundraising and marketing to offer Guest posts so that we all can share some knowledge. Please feel free to comment or ask questions, or share great ideas.

Reading to write…

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman I write as a fundraiser, as a journalist and as an author, but the principles for [...]

Love is in the Air!

I am delighted to be speaking at this year’s Fundraising Ireland Conference on the 27th March on a topic that makes me go weak at the knees….. Donor Love. The hour long session – Moving [...]

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